OgilvyOne ME  /  Concept + IA + Art Direction + Motion

Chili's was launching its Southwest menu and needed a teen audience through the door. We roped in virtual singing cowboys to sing praise, country-style! Users visited the microsite, browsed the menu, chose a Southwest meal and invited family/friends to share it. Recipients got a personalized country song inviting them by name to share the meal! By crafting a fun invite we recruited 2 customers for every user engaged and increased awareness through Facebook/Twitter. The conceptual thinking of the project was done with my colleague Rafael Guida.

Link: Launch this website