OgilvyOne ME  |  Concept + Art Direction + Motion

Nobody likes getting lost. It's stressful. It's a waste of time. And it's embarrassing - especially when there are tools that can fix the problem. This banner presents the solution. An interactive compass lets users rotate the dial. Upon roll-over, the dial reveals itself as a profile of the slim Samsung Omnia. The take-away: The Samsung Omnia with GPS navigation: 'Never Get Lost Again.'