OgilvyOne ME  /  Concept + Art Direction + Motion

‘Zip It Up‘ illustrates how Dove‘s Intense Damage Therapy Shampoo is a simple solution that works well for split ends. It avoids the beauty jargon we hear everyday, and opts for a clear solution to split ends. Users interact with the hair treatment to zip up the ends. The result? Elegantly simple, engaging & FUN online engagement that reflects Dove, pure & simple.