OgilvyOne ME  /  Art Direction + Motion

This Castrol promotion features the great footballer Cristiano Ronaldo representing Castrol Edge. When customers purchase Castrol Edge at a local retailer, they will receive an official Edge Trump card. This card drives them online to the microsite. If the stats on their trump card match Ronaldo's stats, they win tickets to see Ronaldo at the FIFA World Cup. The site includes great Ronaldo moments, the latest FIFA news, and more.